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Usability

Does your website draw people in or drive them away?

A website’s usability is a measure of how easy and natural most people find it to use. For instance:

  • Is it logically organized?
  • Are titles and instructions clear?
  • Can you tell where in the site you are?
  • Does the design guide you to the most important features, without hiding others?
  • Can you find the information you want quickly?
  • Is the text easy to read?

These factors may seem obvious, but while most people agree on what they are, most people don’t know how to build them into a site. In particular, it takes experienced web professionals to insure good usability for people of different ages, objectives, learning styles, information preferences, cultural backgrounds, and levels of experience with the web.

IWS products meet this challenge.

Usability Research

Sometimes it’s more than usually important to understand your target viewers’ expectations, needs, and preferences. In these cases, we can help you specify, conduct, analyze, and document the research you need to characterize them, from informal focus-group sessions through monitored tests of prototypes and automated eye-tracking.